Swedish candy has gone from a niche TikTok obsession to a mainstream craving — and now millions of Americans are walking into their local Walgreens, Target, Kroger, and Five Below hoping to find it on the shelves.
Good news: some Swedish candy has arrived in US retail stores. The selection, however, is limited. If you want the real pick-n-mix experience — the full range of flavours, brands, and textures that made Swedish candy go viral in the first place — you'll need to know where to look.
Here's a complete guide to finding Swedish candy in the US, both in stores and online.
Swedish Candy at Target
Yes — BUBS is now at Target.
Since August 2025, BUBS — Sweden's most viral candy brand — has been available at Target locations nationwide. The range includes four flavours in 5oz packages starting at $2.99:
- Sour Tutti Frutti Diamonds
- Sour Lemon Raspberry Skulls
- Sour Strawberry Vanilla Diamonds
- Sweet Banana Toffee Ovals
It's a great starting point, but it's worth knowing that the US retail range is a small snapshot of what BUBS actually makes. The full BUBS lineup — Skipper's Pipes, Peach Hearts, Cola Bottles, and dozens more — isn't available in Target stores.
Swedish Candy at Walgreens
Yes — BUBS is at Walgreens too.
Walgreens is one of the major US retailers that joined the BUBS rollout in 2025. You'll find the same packaged range as Target, available in selected stores nationwide.
Availability can vary by location, so if your local Walgreens doesn't have it yet, it may be worth checking online before making the trip.
Swedish Candy at Kroger
Yes — BUBS landed at Kroger in 2025.
Kroger and its affiliated chains (including Jewel, Safeway, and Albertsons) are now stocking BUBS candy as part of the nationwide US retail launch. Again, the packaged range is the same four-flavour lineup.
Swedish Candy at Five Below
Yes — Five Below carries Swedish candy.
Five Below has become one of the more popular spots for Americans discovering Swedish candy on a budget. Their selection has varied, so availability may differ between locations.
Swedish Candy at CVS and Walmart
BUBS also launched at CVS and Walmart as part of the same 2025 retail expansion. If you're near either, it's worth checking the candy aisle.
The Honest Truth: What You Won't Find in US Stores
Here's what the Google search data makes clear: millions of Americans are searching for Swedish candy at Walgreens, Target, and Kroger — and many are walking away disappointed or unsatisfied.
That's because the US retail range only covers a handful of BUBS products. You won't find:
- The full BUBS lineup (Peach Hearts, Skipper's Pipes, Cola Bottles, Raspberry & Licorice, and more)
- Malaco — the brand behind the original Swedish Fish
- Ahlgrens Bilar — Sweden's best-selling candy car
- Marabou chocolate — Sweden's most iconic chocolate brand
- Fazer — Finland's legendary blue chocolate bar
- Candy People, Tweek, Pändy — beloved Swedish brands with no US retail presence
- Pick-n-mix — the loose candy experience that made Swedish candy famous
If you've tried Swedish candy at a US chain and want more, or if you've seen it on TikTok and want to explore beyond what's on the shelf at Target, the best option is to order online directly from Sweden.
Get the Full Swedish Candy Experience Delivered Anywhere in the USA
At Swedish Candy Land, we ship the complete range of authentic Swedish candy straight from Sweden to your door — no matter where in the US you live.
That means access to every BUBS flavour, authentic Malaco, Ahlgrens Bilar, Marabou, Fazer, and the full pick-n-mix selection you'd find at a real Swedish candy counter.
- ✔ No import fees or customs charges (DDP shipping)
- ✔ Fast delivery — typically 3–6 business days from Sweden
- ✔ The full range, not just the 4 flavours in US stores
- ✔ Fresh stock sourced directly from Swedish manufacturers
Don't settle for the limited shelf selection. Get the real thing.
Shop the Full Swedish Candy Range → Shop BUBS → Shop All Swedish Candy →