If you've walked through New York's West Village recently and spotted a store with a 27-foot candy wall packed with Swedish sweets, you've found it. CandyKing — the brand that brought pick-and-mix culture to tens of millions of people across Europe — opened its first ever permanent US store in December 2025 at 306 Bleecker Street, Manhattan.
For Swedish candy fans across America who can't make it to New York, here's everything you need to know about the brand — and how to get their candy delivered to your door.
What Is CandyKing?
CandyKing is the brand that essentially invented the modern pick-and-mix candy experience in Scandinavia. You know the concept: walls of candy dispensers, paper bags, scoops, and the joy of building exactly the mix you want. In Sweden and across the Nordic countries, that experience is called lördagsgodis — Saturday candy — and CandyKing has been at the heart of it for decades.
Founded in 1984, CandyKing pioneered the pick-and-mix format at a retail level, supplying stores across Scandinavia and the UK with the full concept: the products, the iconic displays, and the in-store setup that turns candy shopping into an experience rather than a transaction.
At its peak, CandyKing was the leading pick-and-mix brand in the Nordic region and the UK, operating in thousands of retail locations across multiple countries.
The Cloetta Connection
In 2017, CandyKing was acquired by Cloetta — one of Scandinavia's largest and most storied confectionery groups — for around $37 million. The acquisition made Cloetta the dominant force in European pick-and-mix, combining CandyKing's retail infrastructure with Cloetta's enormous product portfolio, which includes beloved brands like Malaco, Ahlgrens, and Läkerol.
Under Cloetta's ownership, CandyKing has grown its presence across Europe and has now set its sights firmly on North America.
The NYC Store: A 27-Foot Wall of Swedish Candy
The West Village flagship store is CandyKing's boldest statement yet. The centrepiece is a signature candy wall — 27 feet wide and 6 feet tall — filled with an extraordinary assortment of Swedish pick-and-mix candy. It's the widest selection of Swedish candy available anywhere in the United States under one roof.
The store isn't just a shop — it's a cultural statement. For many New Yorkers, it's their first real encounter with the Swedish candy tradition: the idea that choosing your own mix, flavour by flavour, is half the fun. The response has been enormous.
Cloetta has signalled that the NYC store is just the beginning, with North American expansion plans being closely watched by the confectionery industry.
Why CandyKing Is Taking Off in the US
The timing couldn't be better. Swedish candy has been viral on TikTok for the past two years, with the hashtag #SwedishCandy accumulating billions of views. American consumers have been discovering — and obsessing over — the flavours, textures, and quality of Nordic confectionery. CandyKing's NYC arrival puts the real thing directly in front of that wave of demand.
The pick-and-mix format also suits the American appetite for personalisation. Being able to choose exactly what goes into your bag — sour skulls, peach hearts, salty licorice, foam cars — resonates strongly with a generation that customises everything.
Can't Make It to New York? Get CandyKing-Style Swedish Candy Delivered
The NYC store is great news if you're in Manhattan. But what if you're in Texas, California, Florida, or anywhere else in the US?
At Swedish Candy Land, we've been shipping authentic Swedish pick-and-mix candy across the US long before CandyKing arrived in New York. Our selection includes the same beloved brands you'd find at a CandyKing counter — Malaco, Ahlgrens, BUBS, Candy People, and many more — all sourced fresh from Sweden and delivered to your door.
- ✔ No import fees or customs charges (DDP shipping)
- ✔ Fast delivery — typically 3–6 business days from Sweden
- ✔ Build your own mix or choose from our pre-made assortments
- ✔ Fresh stock straight from Scandinavia
Whether you've visited the West Village store and want to keep the supply going, or you've been curious about Swedish candy since seeing it on TikTok, we make it easy to get the real thing anywhere in America.