INTRODUCTION
BUBS candy has taken the world by storm — from Sweden to social media to store shelves across continents. Known for its playful shapes, bold flavors, and chewy yet satisfying texture, BUBS has become a cult favorite among candy lovers.
But with BUBS now being produced for the U.S. market in Mexico, many are asking: Is the U.S. version the same as the original Swedish BUBS?
Table of contents
Swedish BUBS vs BUBS USA, let’s explore the differences so you can make an informed (and delicious) choice
| Category | Swedish BUBS SE | USA BUBS US | Why it matters |
|---|---|---|---|
| Country of Manufacture |
Sweden (Torsvik, near Jönköping) Authentic
|
Mexico (for U.S. market) Distributor: Mount Franklin Foods, TX
|
Origin can influence ingredient sourcing, water profile, and process controls. |
| Recipe & Standards |
Original recipes under EU food rules
EU regulations often limit certain additives more strictly.
|
Made to match original flavor for U.S. market
Formulas may be tuned for local sourcing/compliance.
|
Regulatory frameworks can affect allowable colors, sweeteners, and labeling. |
| Vegan / Gelatin-Free Options | ✔ Broad range; many classics are vegan & gelatin-free. | ✔ Offered, but verify per SKU on U.S. labels. | Check packaging if you follow specific diets (vegan, halal, kosher). |
| Flavor Profile | Balanced sweetness, vivid fruit notes. | Slightly sweeter for some palates (can vary by batch). | Taste balance influences repeat-buy satisfaction. |
| Texture / Chew | Signature “BUBS chew”: bouncy, longer-lasting. | Softer chew reported by some tasters. | Texture is a key part of the brand’s identity. |
| Coloring & Flavors | Often uses plant-based colorings (e.g., spirulina, carrot, safflower). | Formulated to match; suppliers may differ regionally. | Different inputs can subtly change aroma and finish. |
| Labeling & Units | Metric (grams); EU nutrition panel; multilingual packs. | U.S. ounces; FDA nutrition panel; English packs. | Familiar labels help quick checks for allergens/dietary needs. |
| Availability | Imported via specialty shops (often fresher recent runs). | Rolling out widely in U.S. retail. | Choose based on how soon you need it and desired freshness window. |
| Price | Typically higher (import + logistics). Premium | Typically lower (regional production & distribution). | Price reflects origin, shipping, and batch scale. |
| Authenticity |
Made in Sweden at the original facility. Our Pick If you want the “true Swedish taste,” choose Swedish-made.
|
Licensed production for U.S. market, designed to taste like originals. | Brand heritage vs. local convenience — pick what matters most to you. |
| Quick Verdict | Best for authenticity, texture, and classic flavor. | Best for convenience, availability, and price. | Many fans enjoy both — but purists favor Swedish-made. |
Why Authentic Swedish BUBS Still Stand Out
Consistency – Made in the same factory for decades.
Strict EU Standards – Stricter ingredient and additive rules.
Signature Chew – That perfect balance of firmness and bounce.
Proven Flavor Profile – The taste fans fell in love with.
How to Spot the Difference When Buying
- Check the packaging: If it says Made in Sweden, you’re getting the original.
Look for metric measurements: Grams usually indicate a European origin.
Ask the seller: Reliable sellers will proudly state if it’s the Swedish version.
Will USA BUBS taste exactly like the Swedish version?
They aim to be similar, but slight differences in ingredient sourcing and production methods mean they may not taste 100% the same.
Are USA BUBS still vegan and gelatin-free?
Many varieties are, but check the label — recipes may vary.
Why did BUBS start making candy in Mexico?
To meet rising demand in the U.S. and reduce shipping times and costs.
Which version should I buy?
If you value authenticity and the original Swedish taste, go for Swedish-made BUBS. If you want easy availability and a lower price, USA BUBS might be your choice.
Are Swedish BUBS fresher than USA BUBS?
Swedish BUBS shipped directly from Sweden can be incredibly fresh, often from recent production batches.
Both Swedish and USA BUBS will have their fans — and there’s room for both in the candy world. But if you’re after the true original , made in the birthplace of BUBS with decades of candy-making expertise, nothing beats Swedish-made BUBS .
They’re more than candy — they’re a taste of Sweden itself.
