Sweden's official National Day falls on 6 June — but if you ask most Swedes, the celebration that truly matters comes a few weeks later. Midsummer is the heart of the Swedish summer. It's the one time of year when the whole country seems to pause, breathe, and remember what life is really about: long evenings, good company, and the kind of joy that only comes from being exactly where you belong.
In 2026, Midsummer Eve falls on 19 June, and in many parts of Sweden the festivities stretch across the entire weekend. It's a time for dancing around the maypole, gathering wildflowers, cooking traditional food, and staying up far too late because the sun simply refuses to set.
The Flower Crown: A Tradition as Old as Summer Itself
One of the most beloved Midsummer traditions is the making of a blomsterkrans — a flower crown, pronounced BLOHM-ster-krans (/ˈblʊmːstɛrˌkrans/).
The tradition is beautifully simple: wildflowers are gathered from fields and meadows — buttercups, daisies, cornflowers, whatever summer offers — and woven by hand into a crown to be worn during the celebrations. Children and adults alike take part, and there's something quietly magical about sitting in the grass with flowers in your hands, weaving something beautiful out of nothing but nature and time.
The blomsterkrans is believed to bring good health, happiness, and a little extra luck. Wear it well.
Our Sweet Twist: The World's First Candy Blomsterkrans
This year, we wanted to celebrate Midsummer in a way that felt true to who we are. So we asked ourselves: what if, instead of flowers, we made a crown out of Swedish candy?
And so we did.
Using colourful Swedish pick-n-mix candy — the same candy you'll find on our shelves — we carefully crafted what we believe is the world's first candy blomsterkrans. Every piece was chosen for its colour, shape, and spirit. The result is a crown that's every bit as joyful as the tradition it's inspired by, and considerably more delicious.
It's our small way of celebrating two things Sweden is genuinely famous for: the magic of Midsummer, and the simple happiness of great candy.
Midsummer Is Made for Sharing
At its heart, Midsummer is about togetherness. Families and friends gathering around tables set with herring, new potatoes, and strawberries. Children running through gardens with flower crowns slipping sideways. Grown-ups telling stories and laughing a little louder than usual, because the evening is warm and there's nowhere else any of them would rather be.
And of course — because this is Sweden — there's always candy. A bowl on the table, a bag passed around, a few extra pieces snuck before dinner. Swedish candy and Midsummer go together the way midsommarblommor and sunshine do: naturally, joyfully, and always better together.
Glad Midsommar 🌸
Wherever you are in the world this Midsummer, we hope it finds you surrounded by people you love, under the longest light of the year.
From all of us at Swedish Candy Land — Glad Midsommar!
– The Swedish Candy Land Team, Ulricehamn, Sweden